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Cognitive biases are Yet another significant psychological variable that marketers have to have to look at. These biases are inherent shortcuts in thinking that affect decision-generating. Ever absent to purchase airline tickets and seen a tagline that says “Only 3 seats left at this selling price!” Yup, that’s scarcity (another Cialdini ide… Read More

Summary Anchoring bias refers to our inclination to latch onto the 1st piece of information we see or hear In relation to making a decision. The social proof concept describes why social media marketing is so well-liked. This concept supposes that individuals are most trusting of solutions if they know Others that consider those products and solut… Read More